BNP Paribas Private Banking: Giving Your Wealth Every Opportunity for Long-Term Success

Present in Saint Barthélemy, BNP Paribas Private Banking provides its clients with the support of a local Private Banker, backed by the expertise of an international banking group.

Interview with Olivier Jost,
Director of the BNP Paribas Private Banking Center for the French Antilles and French Guiana.

Winair - Who is BNP Paribas Private Banking for?

Olivier Jost - BNP Paribas Private Banking supports private individuals with significant assets, business owners and individual entrepreneurs. It advises them on the management of their private and professional assets, as well as on projects involving wealth structuring, transfer or disposal.

Winair - What sets you apart from other private banks and wealth management providers?

OJ - We guarantee our clients personalized support from a Private Banker based in Saint Barthélemy. But the local Private Banker does not work alone. They rely on the full expertise of BNP Paribas Private Banking, France’s leading private bank by assets entrusted and ranked the best private bank in France by Euromoney, Global Finance, Global Private Banker and World Finance in 2026.

The Private Banker acts as the conductor of the client relationship, working closely with the bank’s specialists in financial management, wealth planning and discretionary portfolio management.

Winair - Can you give us a concrete example?

OJ - For example, this year we expanded our offering by introducing discretionary portfolio management through our subsidiary PORTZAMPARC, a recognized player in the financial markets.

By choosing discretionary portfolio management, clients delegate the management of their financial assets to a dedicated portfolio manager who takes into account their financial situation and their objectives in terms of return and risk. Together with the client, we define the most appropriate strategy to meet those objectives.

Another example involves key moments in our clients’ lives, such as a sale, transfer or professional change. In these situations, the Private Banker can bring a wealth planning specialist directly into the meeting to assess all the wealth-related implications of the change and prepare a personalized advisory note.

Photo credit: © Camellia Menard.